10:10’s big dream is to get every sector of society cutting their carbon emissions by 10% in a year, starting in 2010. And it’s working.
Any person, family, business, school or other organisation can cut 10% – and by working together we can make sure our actions count.
Since our launch in September 2009, more than 90,000 individuals and 3,000 businesses have joined the 10:10 movement, each cutting their emissions by 10%.
Massive UK organisations like the Science Museum, Citizens’ Advice Bureau, The Women’s Institute and Tottenham Hotspur Football Club, plus 1,800 schools, colleges and universities are also on board.
10:10 was initially launched as a UK campaign, but on our first day we received an email from Malaysia: “Hi! I’d love to start a 10:10 campaign here. What do I do?”. Hundreds of similar requests followed, and 10:10 has now taken off in over 40 countries around the world. 10:10 Global works to co-ordinate the activities of these country hubs – providing them with resources, tools, information and strategy from the UK campaign.
We operate on an open-source model and allow 10:10 hubs in other countries to adapt the UK model to best fit their country’s political and social landscape. Carefully selecting the right partners in each country, we encourage our country hubs to operate with independence, ensuring that all campaigns are best suited to fit the needs of each particular country.
For more information about 10:10 Global please visit our homepage: http://www.1010global.org/global/
10:10 has joined forces with international campaigning heavyweights 350.org to co-ordinate 10:10:10 – a global day of doing. On 10th October 2010, thousands of individuals, families, schools, businesses and other organisations worldwide will take simple steps to save energy and reduce their emissions.
These ordinary actions, combined with iconic events, will make an extraordinary difference. Not only will they cut carbon directly; they will also send a powerful message to world leaders that people and organisations everywhere are ready to tackle climate change.
Thousands of events are being planned around the world: in Croatia and Russia there are 10,000 schools planting trees; in the Netherlands there’s a carbon-cutting TV telethon; in Japan there are sumo wrestlers cycling to training in Japan; in India and The Maldives there are solar installations going up on the homes of world leaders. To find out what’s going on in your area or to organise an action yourself, please visit http://www.1010global.org/global/101010.
The 10:10 Message
10:10 uses positive messaging to empower people to start taking action against climate change now. We seek to move away from the all-too-common doom and gloom narratives of climate change and turn it into an accessible concept.
For the large majority of the population, climate change remains a distant, abstract concern: a problem they are unable to do anything about, and one that is for others to solve, at some other time and in some other place. 10:10 shows climate change in a way that ordinary people can relate to and will actively want to get involved with; a way that brings both personal agency and a fresh perspective on the power of collective action to effect meaningful change.
We seek to create an encounter with climate change that for once is exciting and desirable instead of disempowering and depressing. It may call for a relatively shallow and short-term level of engagement with this issue right now, but many people need to start this journey from where they find themselves. Nobody learns to swim at the deep end of the pool.
We believe 10:10 has the potential to engender a society-wide engagement with the challenge of making emissions reductions; one that just might have a chance of nudging us into taking the first genuine steps towards a post-carbon future – regardless of any agreements that may or may not be reached between nation states in the UN negotiations.
10:10 is also an attempt to intervene in this deadlock between states and their citizens by reaching a new accommodation that recognises each party’s respective role in bringing about change – and acknowledges that neither one can move very far forwards without the other.
Please visit our website (http://www.1010global.org/) for more information about what we do or if you like what you’ve heard already, sign-up now to cut your emissions by 10% here: http://www.1010global.org/allcountries/people/join