A Campaign to Change the Course of History

FOUR YEARS. GO. is a campaign to catalyze and empower a fundamental shift in the direction of humanity, inspiring collaborative action, connecting individuals and organizations, and amplifying best practices and successes.

We are creating a global rallying cry to inspire an awareness of the urgency to shift humanity’s trajectory by 2014, before our destructive trends make that shift impossible. We are empowering individuals and organizations to set and reach goals that will cause a positive global tipping point by 2014, setting humanity on a new path toward a socially just, environmentally sustainable, and spiritually fulfilling future.

Our Background »

Learn more about the ideas and principles that provide the foundation for the FOUR YEARS. GO. campaign.

Our Initiatives »

Learn how we are inspiring and empowering individuals and organizations across the world.

Contact Us »

We look forward to hearing from you – send us your questions, comments, ideas, or just say hi.

Who We Are

The impetus and initial stewardship for FOUR YEARS. GO. came from a core group of organizations, that continues to expand. The Pachamama Alliance, as part of that group, has provided the funding for the initial development of FOUR YEARS. GO. and is acting as the fiscal sponsor for the initiative at this time. Other organizations that helped to create the concepts of the campaign were P:5Y (Peace in Five Years), and The 2020 Fund.

Creative inspiration and media assets are the work of Wieden+Kennedy, the largest independent advertising agency network in the world (creators of Nike’s “Just Do It” campaign and Lance Armstrong’s “Live Strong” yellow bracelet campaign).

Volunteers and Staff

The day to day work of FOUR YEARS. GO. is supported by a vast network of volunteers from across the globe who are committed to seeing that the campaign succeeds in shifting humanity by 2014.

Additionally, a small team of staff works out of the Pachamama Alliance office to provide support to the website, communications, and developmental work of FOUR YEARS. GO.