Swedish city says: No more ridiculous car trips

October 29th, 2010 By

The campaign is called “No Ridiculous Car Trips.” By using a humor-filled message, Swedes are getting serious about choosing bikes instead of cars. Campaigners hope that by allowing drivers to see how absurd their short car trips are, they can motivate many of them to switch to biking when they’re going only 3 miles or less.  Short car trips often take longer than biking because of traffic, and they rely on fossil fuels rather than human (solar) power.  With a great deal of infrastructure already built in for biking, Malmö is an ideal location to rally for higher bike usage.

This video explains the campaign and the effects it’s already having on people living in Malmö.

No ridiculous car trips from Martin Lang on Vimeo.

  • Reid_Jackson

    This is wonderful. We are adding more and more bike only lanes throughout Portland, Oregon. I am excited to see not only reduction in emissions by cars reduce by cycling, but the health benefits are also something that should be of note.

  • Blemusk

    Excelente campaña para motivar a la gente a usar su bicicleta,
    mejorar la salud, hacer ejercicio, oxigenar el cerebro … y además no contaminas . !

  • Blemusk

    Excelente campaña para motivar a la gente a usar su bicicleta,
    mejorar la salud, hacer ejercicio, oxigenar el cerebro … y además no contaminas . !

  • http://twitter.com/milesj74 Jenna

    Hello Friend, good day. Good post. You have gained a new enthusiast about bikes . Please keep up the good work and I look forward to more of your great posts. Have a nice day! Bicycles Pompano Beach

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