Swedish city says: No more ridiculous car trips
The campaign is called “No Ridiculous Car Trips.” By using a humor-filled message, Swedes are getting serious about choosing bikes instead of cars. Campaigners hope that by allowing drivers to see how absurd their short car trips are, they can motivate many of them to switch to biking when they’re going only 3 miles or less. Short car trips often take longer than biking because of traffic, and they rely on fossil fuels rather than human (solar) power. With a great deal of infrastructure already built in for biking, Malmö is an ideal location to rally for higher bike usage.
This video explains the campaign and the effects it’s already having on people living in Malmö.
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